Overview

Title

Shipthis vs Freightify: which one does the job you actually need?

Author:

Pamela

Published On:

1 min read

Shipthis and Freightify solve different problems. Shipthis is a full freight-forwarding operations platform, best for teams that want one system for ocean, air, customs, accounting, and quoting, while Freightify is a rate-management and instant-quoting engine, best for teams whose bottleneck is rates and quotes. Pick Shipthis if you need to run the whole operation in one place; pick Freightify if you already have operations software and just need faster rate procurement and branded quotes. CargoEZ is a modern all-in-one platform we include below as a labeled third option on the platform side.

Shipthis vs Freightify: quick answer

This is not really apples to apples, and that is the most useful thing to know before you shortlist either one. Shipthis is a full freight-forwarding operations platform. Freightify is a rate-management and quoting engine. They overlap on quoting, but they are built for different jobs.

Choose Shipthis if you want one system to run the whole operation, ocean, air, and customs, with quoting, shipment execution, accounting, and a customer portal in the same place.

Choose Freightify if your bottleneck is rates and quotes, and you want to pull live carrier rates onto one screen and turn around instant, branded quotes fast, on top of whatever operations system you already run.

Choose CargoEZ if you want a modern all-in-one that runs the full forwarding lifecycle in one platform with a native accounting ledger. It is the third option we compare below.

Because these tools sit in different categories, plenty of forwarders end up using a platform for operations and a rate engine for quoting, rather than picking one over the other.

Shipthis vs Freightify: key takeaways

  • Pricing model: Shipthis publishes a $89/month flat entry price with a 30-day free trial; Freightify prices by consultation across Essentials, Essentials+, and Enterprise tiers.

  • Best-fit buyer: Shipthis suits forwarders wanting one system for operations, accounting, and customs; Freightify suits teams whose main pain is rates and quoting.

  • Standout strength: Shipthis pairs end-to-end operations with AI document capture (Magic Drop); Freightify puts live carrier rates on one screen with fast, branded quoting.

  • Main limitation: Shipthis has a smaller independent review base and is a younger platform; Freightify is not an operations, accounting, or customs system.

  • They can pair: because Freightify integrates with a TMS, ERP, or CRM, many forwarders run a platform for operations and Freightify for quoting rather than choosing one.

  • CargoEZ note: if you are really choosing a platform, CargoEZ is a modern all-in-one with a native accounting ledger and US customs filing that belongs on the same shortlist as Shipthis.

Shipthis vs Freightify: at a glance


Shipthis

Freightify

Category

Full freight-forwarding operations platform / ERP

Rate-management and quoting engine (RMS)

Best for

Forwarders wanting one system for ops, accounting, and customs

Teams that want faster rate procurement and instant quotes

Backing / origin

Bangalore, India; AI-native platform

Singapore (ex-FreightBro, founded 2016); Sequoia-backed

Standout strength

End-to-end operations plus AI document capture (Magic Drop)

Live carrier rates on one screen, fast branded quoting

Rate coverage

Built-in tariff and rate engine

30+ ocean carriers, 90+ airlines (vendor-stated)

Pricing model

Per-user subscription, published entry price

Consultative subscription, tiered plans

Implementation

About 8 weeks (vendor-stated)

Plug-and-play front end; connects to existing TMS/ERP

G2 rating

Thin (few reviews; see note)

4.8 / 5 (~64 reviews, reported)

Capterra rating

4.8 / 5 (13 reviews)

No reviews on its Capterra listing

Main limitation

Smaller review base; younger platform

Not a full ops, accounting, or customs system

Ratings checked September 2026. Both vendors price by quote for most plans, so the pricing row describes the model, not a published figure (Shipthis does list a public entry price, noted below). Shipthis's G2 profile exists but is thinly reviewed, so its rating there is not a reliable signal yet; its Capterra and Software Advice profiles are the better read. Sources are linked in the sections below.

A third modern option: CargoEZ is a US all-in-one that runs the whole forwarding workflow, from enquiry to profitability, in one system with a native accounting ledger. If you are weighing a full platform against a rate engine, it is worth a look on the platform side. Book a demo.

Shipthis vs Freightify: category scorecard

Category

Shipthis

Freightify

Why

Ease of use

4.5 / 5

4.7 / 5

Both rate highly; Freightify's one-screen rate comparison is a repeated praise, while Shipthis reviewers flag onboarding.

Implementation speed

4.0 / 5

4.7 / 5

Shipthis positions go-live at about 8 weeks; Freightify is a plug-and-play front end that connects to existing systems.

Pricing transparency & value

4.7 / 5

3.5 / 5

Shipthis publishes a $89/month flat price plus a free trial; Freightify is consultative and quote-only.

Rate management & quoting

4.0 / 5

5.0 / 5

Freightify's whole product is rate procurement and quoting (30+ ocean carriers, 90+ airlines, vendor-stated); Shipthis covers it as one module.

Operations, accounting & customs depth

4.5 / 5

n/a

Shipthis runs multi-modal ops, integrated accounting, and customs; Freightify is a rate engine and does not offer these.

Support

3.8 / 5

4.6 / 5

Freightify reviewers praise responsive support; Shipthis's recurring gripe is support and onboarding speed.

n/a = not applicable; Freightify is a rate-and-quote engine (RMS), not an operations, accounting, or customs system, so those dimensions fall outside its category and are not scored against it. NR = not rated, too few independent reviews (not used here, since both vendors carry enough reviews to score the rated dimensions). Scores are our read of the evidence below, not a lab test, see How we compared.

Shipthis vs Freightify: who each is best for

Shipthis is an AI-native freight ERP. It runs operations across ocean, air, land, and rail, and pairs that with accounting, CRM, quoting, and a customer portal in one place (Shipthis). The pitch is a single system of record so you are not stitching five tools together.

Freightify is a different animal. It is a rate-management and quoting layer: pull live spot and contract rates from carriers onto one screen, then generate instant, white-labeled quotes for your customers (Freightify). It is designed to sit on top of your existing systems, not replace them, integrating with your TMS, ERP, and CRM (Freightify pricing).

So the honest framing is "which job are you buying for," not "which is better." If the job is running your whole forwarding operation, that is Shipthis's lane. If the job is fixing rates and quoting, that is Freightify's. Freightify is strong at what it does; it just does a narrower thing on purpose.

Shipthis vs Freightify: rate management and quoting

Aspect

Shipthis

Freightify

Rate procurement

Built-in tariff and rate engine

Core focus; automated rate procurement

Carrier rate coverage

Rate/tariff management module

30+ ocean carriers, 90+ airlines (vendor-stated)

Instant quoting

Quotes tied to the ops workflow

Instant, white-labeled customer quotes

Branded storefront

Customer portal

Branded quote storefronts, mobile app

This is Freightify's home turf. Rate procurement, rate management, and quoting are the whole product, and reviewers point to exactly that: comparing rates from multiple carriers on one screen and turning quotes around quickly (G2). It also markets a "Rate Upload as a Service" to keep contract rates current (Freightify pricing).

Shipthis has a real tariff and rate-management engine too, and can produce instant quotes and store historical ones (Shipthis). But quoting is one module inside a wider platform rather than the entire focus. If rates and quotes are your single biggest pain, Freightify goes deeper on that specific workflow. If quoting is just one step you want inside a bigger system, Shipthis covers it as part of the whole.

Shipthis vs Freightify: operations, accounting, and customs

Aspect

Shipthis

Freightify

Shipment execution

Multi-modal ops (ocean/air/land/rail)

Track and trace; not full execution

Accounting

Integrated accounting module

Not an accounting system

Customs

Customs broker workflows supported

Not a customs system

AI document capture

Magic Drop reads MBLs, HBLs, AWBs, invoices

Rate-focused automation

Here the roles flip. Shipthis is the one built to run the operation end to end: plan and execute multi-leg, multi-modal shipments, then handle billing, payments, and financials in an integrated accounting module (Shipthis). Its Magic Drop feature reads incoming freight documents, MBLs, HBLs, AWBs, commercial invoices, packing lists, extracts the fields, and populates the shipment automatically (Shipthis).

Freightify does not try to be this. It offers track and trace on the shipment side (Freightify), but it is not an operations, accounting, or customs system, and it does not claim to be. For end-to-end execution, billing, and compliance, Shipthis is the platform and Freightify is a complement, not a substitute.

Shipthis vs Freightify: pricing and setup

Aspect

Shipthis

Freightify

Model

Per-user subscription

Consultative, tiered plans

Entry price

$89/month flat rate (listed)

Contact sales; ~mid-market SaaS

Free trial

30-day free trial

Demo-led

Setup

About 8 weeks (vendor-stated)

Plug-and-play front end

Shipthis publishes an entry price, a flat rate of $89 per month on its Capterra listing, and offers a 30-day free trial with no card required (Capterra, Software Advice). It positions go-live at roughly eight weeks (Shipthis). That combination of a public base price and a self-serve trial is unusual in this space and makes it easy to test.

Freightify prices by consultation across Essentials, Essentials+, and Enterprise tiers, with users, offices, and monthly rate searches scaling by plan; TMS/ERP/CRM integration and branded storefronts sit in the higher tiers (Freightify pricing). Because it plugs into what you already run, its "setup" is less about replacing systems and more about connecting rate feeds. The two are hard to compare on a single number because you are buying different things.

Shipthis vs Freightify: can they work together?

Yes, and that is worth saying plainly, because these two are not strictly rivals. A forwarder can run Shipthis (or another platform) as the operational system of record and use Freightify as the rate-and-quote engine feeding it, since Freightify is built to integrate with a TMS, ERP, and CRM (Freightify pricing).

If you already have solid operations software but slow, manual quoting, adding Freightify is a targeted fix. If you have no real operations system at all, Freightify alone will not run your business, and a platform like Shipthis is the bigger decision.

Shipthis vs Freightify: pros and cons

Shipthis

Pros

  • Runs the whole operation in one system: multi-modal ops, quoting, integrated accounting, and customs.

  • AI document capture (Magic Drop) reads MBLs, HBLs, AWBs, and invoices and populates shipments automatically.

  • Rare public entry price ($89/month flat) plus a 30-day free trial with no card required, so it is easy to test.

  • Strong verified ratings where reviewed: 4.8 / 5 on Capterra and Software Advice.

Cons

  • Smaller, younger independent review base; its G2 profile is too thin to be a reliable signal yet.

  • Reviewers flag onboarding and support speed as the recurring weak spot.

  • Go-live at about 8 weeks is slower than plugging in a front-end tool.

Freightify

Pros

  • Purpose-built for rates and quoting: live spot and contract rates on one screen, plus instant, white-labeled quotes.

  • Broad carrier coverage, 30+ ocean carriers and 90+ airlines by its own count.

  • Well reviewed on a larger base, reported at 4.8 / 5 across roughly 64 G2 reviews, with responsive support cited often.

  • Plug-and-play front end that integrates with an existing TMS, ERP, or CRM rather than replacing it.

Cons

  • Not an operations, accounting, or customs system, so it cannot run the whole business on its own.

  • Pricing is consultative and quote-only, with no published entry figure.

  • Reviewers note carrier availability and occasional slower data retrieval as limits.

Shipthis vs Freightify: what real users say

The review picture is uneven, so read it with the category difference in mind.

Shipthis holds 4.8 / 5 on Capterra from 13 reviews and 4.8 / 5 on Software Advice, also from 13 reviews, with no ratings below three stars (Capterra, Software Advice). Its G2 profile exists but is thinly reviewed, so treat its G2 score as not yet meaningful. Reviewers like having operations, quoting, and accounting in one place; the recurring gripe is onboarding and support speed.

Shipthis: "All features are available at one place quote + shipment + accounting." (Sarthak G., Director, via Capterra)

Shipthis con: "Customer support can me more fast. there should be team for onboarding." (Sarthak G., Director, via Capterra)

Freightify is well reviewed on G2, reported at 4.8 / 5 across roughly 64 reviews, where users praise the ease of comparing carrier rates on one screen and responsive support; the noted limits are carrier availability and occasional slower data retrieval (G2). Its Capterra listing (under the former FreightBro name) currently shows no reviews (Capterra), and it also appears on Gartner Peer Insights. We could not verify a specific verbatim Freightify quote we were comfortable attributing, so we describe the aggregate sentiment rather than invent one.

The pattern: Shipthis is highly rated but on a smaller base, and its strength shows up as "everything in one place." Freightify is highly rated on a larger base, and its strength shows up as "rates and quoting done fast."

Shipthis vs Freightify: the verdict

Choose Shipthis if you want one system to run the whole operation, ocean, air, and customs, with accounting, quoting, and AI document capture built in, and you value a published entry price and a free trial to test it.

Choose Freightify if your problem is rates and quotes specifically, and you want a proven, well-reviewed engine to pull live carrier rates and issue instant branded quotes on top of the systems you already run.

For most forwarders the real answer is about scope. If you need a platform, look at Shipthis. If you need a rate engine, look at Freightify. If you need both, use both.

Shipthis vs Freightify: which should you choose

Choose

If you…

Think twice if…

Shipthis

Want one system to run operations, accounting, quoting, and customs, with AI document capture and a public entry price you can trial.

Your only real pain is rates and quoting, or you need a deep, independently reviewed track record today.

Freightify

Need faster rate procurement and instant, branded quotes on top of systems you already run.

You have no operations system to anchor it, or you need execution, accounting, or customs in the same tool.

CargoEZ

Are choosing a full platform and want a modern all-in-one with a native accounting ledger and US customs filing.

You only need a standalone rate engine rather than a platform.

Also worth a shortlist: CargoEZ

If your decision is really "which platform should run my operation," Shipthis is not the only modern all-in-one worth a look. CargoEZ is a web-native freight forwarding platform built for US small and mid-sized forwarders that belongs on the same shortlist, and you can see it head-to-head with Shipthis in CargoEZ vs Shipthis.

Like Shipthis, CargoEZ runs the entire forwarding lifecycle in one system: enquiry, rate request, rate comparison, quote, approval, booking, shipment, exception handling, customer updates, billing, and profitability. It adds a native accounting general ledger with a chart of accounts, a light warehouse module, US AMS and ISF filing, four billing cadences with no per-shipment fee, and typically goes live in under a month. Against Freightify specifically, it is a different category entirely, a full platform rather than a rate layer, so it competes with Shipthis, not with Freightify's rate engine, though we lay out that contrast in CargoEZ vs Freightify.

Here is how the three compare:


Shipthis

Freightify

CargoEZ

Category

Full ops platform

Rate/quoting engine

Full ops platform

Best for

All-in-one operations

Faster rates and quotes

US SMB all-in-one, native finance

Standout

AI document capture

Live carrier rates on one screen

Native accounting ledger

Pricing

From $89/mo, per user

Consultative tiers

Custom, no per-shipment fee

Implementation

About 8 weeks

Plug-and-play front end

Under 1 month

Book a CargoEZ demo or call +1 (408) 834-7476.

Our read

Shipthis and Freightify get compared a lot, but they answer different questions. Shipthis is a full freight-forwarding platform, one system for operations, accounting, quoting, and customs, with AI document capture and a rare public entry price. Freightify is a focused, well-reviewed rate-management and quoting engine that makes rates and quotes fast and plugs into what you already run.

Pick by scope, not by scoreboard. If you need a platform, Shipthis is the fair comparison, and CargoEZ is a comparable modern all-in-one worth putting on the same shortlist, especially if you want a native accounting ledger and US customs filing in the box. If you need a rate engine, Freightify is a strong, purpose-built choice.

Compare CargoEZ on the platform side: book a demo or call +1 (408) 834-7476.

How we compared

We built this comparison from independent review platforms (G2, Capterra, and Software Advice), each vendor's own product and pricing documentation, and live US search results. Ratings and review counts were checked in September 2026, and any pricing or figures are re-verified before publish. Where a source could not be independently confirmed, we say so in the text rather than fill the gap.

By the CargoEZ editorial team · Last updated September 2026

Frequently asked questions

1. What is Freightify used for?

Freightify is a rate-management and quoting platform for freight forwarders. It pulls live spot and contract rates from carriers, 30-plus ocean carriers and 90-plus airlines by its own count, onto one screen, then lets you generate instant, white-labeled quotes and track shipments. It is designed to plug into your existing TMS, ERP, or CRM rather than replace them (Freightify).

2. Is Shipthis good freight forwarding software?

By the available reviews, yes. Shipthis holds 4.8 / 5 on both Capterra and Software Advice, each from 13 reviews, with no low ratings (Capterra, Software Advice). It is an AI-native platform covering operations, accounting, quoting, and customs. The review base is small, so weigh it against your own trial, which Shipthis offers free for 30 days.

3. Is Freightify a TMS?

Not exactly. Freightify is a rate-management system (RMS) focused on rate procurement, quoting, and tracking, not a full transportation management or operations system. It integrates with TMS, ERP, and CRM tools rather than acting as one (Freightify pricing). If you need full shipment execution, accounting, and customs, you need a platform alongside it.

4. How much does Shipthis cost, and does it have a free trial?

Shipthis lists a flat entry price of $89 per month and offers a 30-day free trial with no credit card required (Capterra). Freightify prices by consultation across Essentials, Essentials+, and Enterprise tiers, so you contact sales for a quote (Freightify pricing).

5. Can you use Freightify and Shipthis together?

In principle, yes. Because Freightify is built to integrate with a TMS, ERP, or CRM, a forwarder can run a full operations platform as the system of record and use Freightify as the rate-and-quote layer feeding it (Freightify pricing). The two solve different problems, so pairing them is a common pattern rather than a conflict.

6. What are some alternatives to Shipthis and Freightify?

On the platform side, alternatives to Shipthis include modern all-in-ones like CargoEZ, plus GoFreight, Magaya, and CargoWise; CargoWise itself shows up head-to-head in CargoWise vs Shipthis. On the rate side, alternatives to Freightify include other rate and quoting tools, and CargoWise also appears against it in CargoWise vs Freightify. The right list depends on whether you are buying a full operations platform or a rate engine.

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    • Easy onboarding

    • Live support 

See how CargoEZ delivers the fastest time-to-value in the market

    • Best in class software

    • Easy onboarding

    • Live support 

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